June 2023 NEWSLETTER
We have a dream at School of Retail - to help retailers create great customer and team experiences.
That's it.
Pure and simple.
It's why we come to work.
We know that you can only have a great customer experience if
you have a great team experience and we can use lots of
numbers (because they never lie…) to tell us how skilled our
teams are at creating the customer experience we covet.
But is that enough?
We built our mystery shopping program to be a guiding light
for our clients, a simple way to understand how their
customers are really feeling.
Of course there are plenty of digital ways to listen to your
customer that range from in-store, point of sale and after-
sale reviews but old school mystery shopping is where the
detail really lies. A crystal clear report that provides
feedback on every nook and cranny, every touch point, every
part of what it feels like to shop in your business.
It’s like gold.
Afterall, retail is detail and it’s feedback on this detail
that should be our guiding light. Mystery shops that reveal
ways to make your customers truly happy.
We advise our clients to use the power of mystery shopping for
good.
To review the surveys together with sales and KPI
reports to give a holistic view of their business performance.
The ones who celebrate and reward the team members who have
created exceptional customer experience and coach the ones who
are struggling inspire us.
Our surveys are tailored and our shoppers are real. Message us
here if you’d like to know more.
THINGS WE LOVE IN RETAIL THIS MONTH
Hats off to the retailers that invest in their team with
education.
It’s tough times recruitment and retention-wise. A recent
survey done in the US showed that 2 in 5 retail employees plan
to leave the sector with 69% saying they have not attended any
training programs in the last 2 years.
Locally, the beauty retailer Mecca is known to have invested
4% of annual turnover on education and engagement.
We know there’s a clear link between educated, engaged team members and strong sales results so investing in learning and development is never wasted.
The School of Retail can be your one-stop shop for retail
leadership training. Our years of being leaders in retail
knowing that store performance was a direct correlation to
store manager skill and will, led us to create what we believe
is the best practical retail leadership program in Australia
(not that we’re biased). It only takes 10 hours across 10
weeks and costs just $950 per student.
As you plan your spend for FY24 why not schedule a zoom with
us to discuss how we could support.
Click below to check out our class content.
STUDENT OF THE MONTH
This month we recognise the support office leadership team at
Austin Group who commenced a face to face 3 session
tailored program to finesse how they lead.
An absolute privilege to work with such authentic retailers.
RETAILER OF THE MONTH
Husk for their personalised birthday gift voucher. Such a
special touch to receive in the post, not just via the usual
email.
It’s our gifting and fashion go-to and any store with a
log fire in the cooler months gets our vote!
LOVE NOTE
Thank you to Debbie from Politix for leaving us a fabulous
review.
Debbie says, ‘Thank you to the Team from the School of Retail;
your contribution to our retail team development through a
tailored learning program and a tailored mystery shop led to
an elevated customer experience in-store.’
See you in store soon
Love, Claire, Janelle and Aba